As the Digital Marketing Manager/ Strategist of Chele's I built the digital presence for, a Harlem-based Caribbean–Asian fusion restaurant, from the ground up. I managed their Instagram and Facebook, created short-form content and photography for social media, and built a strategy focused on making the restaurant more discoverable online.

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I also built and optimized their website and Google Business profile, using SEO and Google Analytics to increase visibility and drive local search traffic. I helped design menus and shaped how the food and brand were presented visually across digital platforms, making sure everything felt cohesive and intentional.

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The goal was to connect online presence directly to in-store visits by highlighting the food, culture, and stories behind each dish. Engagement grew from 4–10 likes per post to a consistent 30+ likes, while story views scaled from almost no traction to hundreds per post. Google search visibility increased by 40%, I grew the page by 400+ organic followers in just a few weeks, and in-store traffic increased from a few customers a day to dozens.